LifeSpice Welcomes Pete Hellenbrand

LifeSpice is excited to welcome Pete Hellenbrand as our newest Sales Manager for the Midwest region. We are thrilled to add Pete’s extensive sales expertise and culinary background to our team.

Pete’s passion for food began at an early age while working in the kitchen of his uncle’s restaurant. Surrounded by the energy of the restaurant industry, he quickly developed a love for cooking and hospitality. He later completed a culinary apprenticeship in Lido Delle Nazioni, Italy, where he further refined his culinary skills.

After returning to the United States, Pete opened and managed several restaurants in the Milwaukee area. He eventually transitioned from restaurant operations to food sales, where he combined his culinary knowledge with a client-focused approach. Prior to joining LifeSpice, Pete held account management roles with Woodland Foods, SourceTech, and Jones Dairy Farm.

In his new role at LifeSpice, Pete will support existing customers and drive new business growth in Midwest. He was particularly drawn to LifeSpice’s collaborative culture and integrated R&D team, which provide opportunities to work closely with clients on innovative flavor solutions. Pete is also excited to partner with the marketing team and stay at the forefront of industry trends.